Farm on Wheels

An Open, Accessible Truck Design

admin — Wed, 08 Sep 2010 22:54:52 +0000

The Farm On Wheels team has been working on a number of fronts over the past several months to bring our unique concept closer to launch.

A talented team has been sketching preliminary designs for the truck and looking at ways to make it an enticing, interactive experience for the customer. Our desire is for an open storefront, in which items are accessible from the street level.

Design concept: an open, accessible storefront for truck customers.

To this end, we envision a set of sliding display shelves that can be pivoted outward, for maximum visibility and convenience. The truck would also be outfitted with a bicycle for local deliveries and rooftop solar panels, reflecting our commitment to incorporate sustainability into the business’s day-to-day operations.

Please leave a comment and tell us what you think, or email us at info@farmonwheels.biz.

Our Concept: Fresh Produce For All

admin — Tue, 24 Nov 2009 19:41:39 +0000

Farm on Wheels takes a familiar cultural icon – the neighborhood ice cream or taco truck – and reinvents it as a distributor of fresh, locally-grown produce. Capitalizing upon the popularity of the gourmet food truck phenomenon that has taken L.A. by storm, it will offer a new and convenient mode of food delivery, operating throughout the city seven days a week, with a reliable daytime and evening schedule…Farm on Wheels will be there when the once-a-week local farmer’s market isn’t.

With its selection of ready-to-eat fresh fruits and seasonal vegetables, Farm on Wheels will make it easy to eat well on-the-go, away from home or at the office, offering an alternative to high-calorie snacks or processed junk food from vending machines, without packing a lunch or the hassle of finding a store during your lunch break.

Established as a for-profit business, Farm on Wheels envisions its fundamental mission as community-oriented, serving the public interest by increasing access to locally-grown fruits and vegetables in traditionally underserved, lower-income neighborhoods. Part of its profits will be used to launch and subsidize the operation of truck routes in these areas. The future expansion of Farm on Wheels’ geographic coverage, contingent upon the success of its initial routes, will be undertaken as a non-profit partnership with government agencies and community groups. The objective will be more than to sell fresh fruits and vegetables, but to create a new and positive cultural experience around healthy food for communities that currently suffer from a lack of wholesome, nutritious dietary options.

Coming Soon to an L.A. Neighborhood Near You!

admin — Mon, 09 Nov 2009 03:47:30 +0000

Every day, Farm on Wheels trucks will begin at distribution points, loading up with fresh fruits and vegetables. The clean electric vehicles will then follow a predetermined route, stopping at 4 to 5 scheduled locations per day, including schools, parks, metro stations, major employment hubs, and other convenient spots where high-quality, locally grown produce can be purchased for a fair price.

The trucks will partner with existing neighborhood Farmer’s Markets to inform people and farmers about the Farm on Wheels program, get feedback from consumers, as well as distribute maps and schedules.

Farm on Wheels truck routes (conceptual).

Every day Farm trucks begin their day at the Distribution Market loading up with fresh

fruits and vegetables. The electric vehicles follow a predetermined route stopping at 4 to 5

scheduled locations per day, including schools, parks, metro stations and other convenient

locations that will become a routine destination to purchase locally grown produce.

The trucks will join existing neighborhood Farmer’s Markets to inform people and farmers

about the Farm on Wheels program, get feedback from the users and distribute maps and

schedules.