Our Concept: Fresh Produce For All

November 24, 2009 | Category: Uncategorized

Farm on Wheels takes a familiar cultural icon – the neighborhood ice cream or taco truck – and reinvents it as a distributor of fresh, locally-grown produce. Capitalizing upon the popularity of the gourmet food truck phenomenon that has taken L.A. by storm, it will offer a new and convenient mode of food delivery, operating throughout the city seven days a week, with a reliable daytime and evening schedule…Farm on Wheels will be there when the once-a-week local farmer’s market isn’t.

With its selection of ready-to-eat fresh fruits and seasonal vegetables, Farm on Wheels will make it easy to eat well on-the-go, away from home or at the office, offering an alternative to high-calorie snacks or processed junk food from vending machines, without packing a lunch or the hassle of finding a store during your lunch break.

Established as a for-profit business, Farm on Wheels envisions its fundamental mission as community-oriented, serving the public interest by increasing access to locally-grown fruits and vegetables in traditionally underserved, lower-income neighborhoods. Part of its profits will be used to launch and subsidize the operation of truck routes in these areas. The future expansion of Farm on Wheels’ geographic coverage, contingent upon the success of its initial routes, will be undertaken as a non-profit partnership with government agencies and community groups. The objective will be more than to sell fresh fruits and vegetables, but to create a new and positive cultural experience around healthy food for communities that currently suffer from a lack of wholesome, nutritious dietary options.

One Comments

David C Wheaton
on January 13th, 2011
1
I like it. I would be interested in operating a truck in teh Sacramento area. I would like toi add fresh Fish to teh mix of choices. Have you looked into that aspect?